a “pleasurably tactile experience,” interrupted

by twit

so close!

image via Rhodia Drive

From a PBS interview with the founder, Joshua Karp:

In theory, the paper would be able to cater to the demographics of each neighborhood and the readership would become the editor (he would then be able to sell cheap, hyper-local advertisements)

so close!

The idea is to print not one uniform issue but to allow the readers in each of the paper’s distribution neighborhoods to vote online on which blog content they prefer.

um… you have to read it online, then vote for it, so you can print it out and read it again? or take your chances that the local social media community has found blog posts that you want to read?

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