The First Priority: Rebranding America

by lestro

The new administration faces a daunting task. President-Elect Obama inherits a country in crisis on almost every front. While the economic crisis dominates, it is a piece of a much larger puzzle, all intertwined and all completely fucked up by the Bush administration.

As talk turns to priorities for the first 100 days, the true scope of the mess we have to clean up really comes into focus. The economy, health care, education, energy, climate, a growing debt and deficit and, oh yeah, two wars.

So what we all want to know is, what will they attempt to take on first? What should they take on first?

Some will say the economy, some will say energy, some will say defense.

But the real first priority for the new administration needs to be a catchy slogan. They need an overriding theme and message to encompass the full shift and shuffle of government that needs to occur.

Like FDR’s New Deal. Or Kennedy’s New Frontier. Or LBJ’s Great Society. Even Bubba’s New Covenant.

All of those were coherent packages ranging over multiple issues and linking them under a single, simple brand name. Each was a collection of legislative proposals encompassing a wide range of agencies and interconnected issues that when taken as a whole represent the full scope of change.

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A Vote for the American Dream

by twit

It is true that there is much to be afraid of with the ongoing demonization of Obama by the McCain campaign.  Many people are rightly concerned that it could incite people to violence against Obama.

The Politico reports on October 16, 2008:

Letterman also asked McCain whether Palin said that Obama “pals around with terrorists.”

After hesitating for a moment, McCain answered, “Yes. And he did.”

Do we want to live in an America defined by fear?  Not voting for Obama because of a fear that he will be assassinated is a vote for an America defined by fear.  It is a victory for violence and rage.

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JFK knocks Reagan out of the top spot

by lestro

Since we already know why the various candidates are fighting to claim the legacies of former presidents, there’s probably no need to go through that again.

But yesterday’s annual Presidents Day poll may give a little indication of a change on the horizon and good news for the Obama campaign. Last year, the top four most popular presidents were, in order, Lincoln, Reagan, Kennedy and Clinton.

With Lincoln a mythic figure, each of the candidates hitched themselves to a wagon, Clinton stuck with No. 4 whether she likes it or not, every Republican cozied up to Reagan’s mantle as much as he could and then, in a stunning shot to leapfrog the Clintons, the Kennedys themselves bestowed the mantle onto Obama.

While the top four have not changed in this year’s “greatest president” poll, a second poll released yesterday asked Americans which president, living or dead, they would most like to bring back as president to lead the country today.

In that poll, John F. Kennedy came out on top, besting Reagan 23 percent to 22 percent (though technically a dead heat). Clinton comes in third at 13 percent.

The fact that Americans seem to recognize that it is once again time for the sort of change those two president brought can only bode well for the Obama Campaign…