the internets at work

by twit

In Zimbabwe, most people cannot afford to buy a newspaper because of the hyperinflation and most people cannot afford an independent newspaper because of the “luxury tax” on the sale of imported newspapers, including The Zimbabwean, which is printed in South Africa for distribution in Zimbabwe.

according to the internets, this flickr stream is a response, and it includes at least one billboard

update:  from The Zimbabwean on March 31, 2009:

To call attention to thew deplorable situation in Zimbabwe, TBWA\HUNT\LASCARIS collected trillions of dollars worth of worthless Zimbabwe currency to create billboards, flyers and wallpaper. The purpose of the campaign is to support The Zimbabwean newspaper which has been slapped by the Mugabe regime with a 55% luxury duty tax making the paper unaffordable to most citizens.

The campaign is running in England and South Africa where it is hoped people will buy the newspaper to support its ongoing coverage of the country’s plight.

and TBWA\HUNT\LASCARIS is an ad agency

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