The First Priority: Rebranding America

by lestro

The new administration faces a daunting task. President-Elect Obama inherits a country in crisis on almost every front. While the economic crisis dominates, it is a piece of a much larger puzzle, all intertwined and all completely fucked up by the Bush administration.

As talk turns to priorities for the first 100 days, the true scope of the mess we have to clean up really comes into focus. The economy, health care, education, energy, climate, a growing debt and deficit and, oh yeah, two wars.

So what we all want to know is, what will they attempt to take on first? What should they take on first?

Some will say the economy, some will say energy, some will say defense.

But the real first priority for the new administration needs to be a catchy slogan. They need an overriding theme and message to encompass the full shift and shuffle of government that needs to occur.

Like FDR’s New Deal. Or Kennedy’s New Frontier. Or LBJ’s Great Society. Even Bubba’s New Covenant.

All of those were coherent packages ranging over multiple issues and linking them under a single, simple brand name. Each was a collection of legislative proposals encompassing a wide range of agencies and interconnected issues that when taken as a whole represent the full scope of change.

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